Just after 4pm on Saturday 25th June, festival goers will join hands in a gesture to increase pressure on the governments of the world's eight wealthiest nations to halve world poverty by 2015.

Festival goers can add further weight to their call to action by putting their money where their mouth is. Organisers have guaranteed that all food traders will only be selling 100% FAIRTRADE Mark certified coffee and hot chocolate. The FAIRTRADE Mark is the only consumer label with an independent guarantee of a fair deal for farmers in developing countries.

What’s more, the hundreds of traders selling food and drink to festival goers will be competing for a new award ‘The Greenest and Fairest of them All Competition’. Stall holders will be encouraged to show a commitment to Fairtrade and the environment by offering products carrying the FAIRTRADE Mark whenever possible and by recycling.

Tania Lowry, Fairtrade Foundation representative and competition judge, said:

“This is fantastic news for Fairtrade. Glastonbury is not just about great music but also about encouraging ethical trading practices. Festival goers can show their support by buying Fairtrade products, thus actively supporting farmers in developing countries and improving people’s lives. There are now more than 900 products in the UK alone which carry the FAIRTRADE Mark, so people have plenty of choice. Five million people - farmers, workers and their families - now benefit from Fairtrade. Individuals really can make a difference in the fight to make poverty history.”

Chris Horsfall from Out of the Blue Brazilian Juice Bar at Glastonbury Festival said:

“We are delighted to be able to sell FAIRTRADE Mark coffee and hot chocolate as well as other goods because we know this is what our customers want - and that’s good for business. But we are also pleased to be able to play a part in getting a better deal for farmers of coffee and cocoa in the developing world.”

For farmers and workers, Fairtrade means a stable price which covers the cost of production and pays a premium that producer organisations can invest in business development or social and environmental schemes to benefit their wider community. Thanks to projects financed by the premium, farmers and workers are in a stronger position to make poverty history for themselves. Too many farmers in the developing world have to contend with fluctuating commodity prices that may not even cover the costs incurred in producing their crop.

One in every two adults in the UK now recognises the FAIRTRADE Mark according to a recent MORI poll. The poll also shows that the majority of those buying Fairtrade are recent converts – an indication of future promise for Fairtrade sales – and that recognition is growing most rapidly in the 25-34 age group.

Published by www.fairtrade.org.uk

The Fairtrade Foundation is a member of the MAKEPOVERTYHISTORY campaign which brings together a wide cross section of over 500 organisations - charities, campaigns, trade unions, faith groups and celebrities - set up to press the government for global change on trade, aid and debt. The members are united by a common belief that this year offers an unprecedented opportunity for the UK to press for that global change. In July, the UK will host the G8 summit of richest nations in Gleneagles, and from July to December will take over the revolving presidency of the EU

An impromptu gig by well-known musicians to promote the FAIRTRADE Mark will take place in the Greenpeace tent. Artists, filmed and interviewed by SUBtv will perform against the backdrop of a giant FAIRTRADE Mark